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Baron, David P. 作者

譯者

2009-2 出版日期

832 頁數

$ 234.20 價格

叢書系列

9780136083924 圖書編碼

Business and Its Environment 在線電子書圖書標籤: 經濟

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發表於2025-01-09

Business and Its Environment 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Business and Its Environment 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Business and Its Environment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Business and Its Environment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Business and Its Environment 在線電子書圖書描述

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but addstwo new chapters. The entire text has been updated with new conceptual materials and applications.

Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility

Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

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