How We Decide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


How We Decide

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Jonah Lehrer 作者
譯者
出版日期
0 頁數
$ 45.17 價格
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9781423376491 圖書編碼

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發表於2024-11-24

How We Decide 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

How We Decide 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

How We Decide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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How We Decide 在線電子書 著者簡介


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How We Decide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

How We Decide 在線電子書 圖書描述

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reasona "and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"a "from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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