Economics and Management of Competitive Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Daniel F. Spulber 作者

译者

2009-6 出版日期

520 页数

$ 112.00 价格

丛书系列

9789812838469 图书编码

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Economics and Management of Competitive Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Economics and Management of Competitive Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Economics and Management of Competitive Strategy 在线电子书图书描述

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Economics and Management of Competitive Strategy 在线电子书下载 mobi epub pdf txt 在线电子书下载

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