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The Marketing of Technology Intensive Products and Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Corsi, Patrick 作者

译者

2009-3 出版日期

320 页数

$ 105.00 价格

丛书系列

9781848211049 图书编码

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The Marketing of Technology Intensive Products and Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Marketing of Technology Intensive Products and Services 在线电子书图书描述

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

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