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Wake Me Up When the Data is Over 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Silverman, Lori L. 编作者

译者

2009-2 出版日期

320 页数

253.00元价格

丛书系列

9780470483305 图书编码

Wake Me Up When the Data is Over 在线电子书图书标签: 讲故事

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Wake Me Up When the Data is Over 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Wake Me Up When the Data is Over 在线电子书图书描述

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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