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How to Succeed at Retail 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lincoln, Keith/ Thomassen, Lars 作者

译者

2009-6 出版日期

224 页数

180.00元价格

丛书系列

9780749455941 图书编码

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How to Succeed at Retail 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Who are the world's best retail brands? Is there a formula for success that others can learn from? How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Building on the process introduced in the international bestseller Retailization , it encourages managers to become "retail obsessed" and to think strategically, creatively, and operationally in a retail context. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making thisimportant reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.

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