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Foerster, Anja/ Kreuz, Peter/ F'orster, Anja 作者

译者

2009-6 出版日期

208 页数

180.00元价格

丛书系列

9780749453909 图书编码

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Different Thinking 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Different Thinking is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services. Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice. Written in an accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.

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