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Engaging Leadership 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marlier, Didier 作者

译者

2009-3 出版日期

176 页数

$ 49.72 价格

丛书系列

9780230577527 图书编码

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发表于2024-09-14

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Engaging Leadership 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Engaging Leadership 在线电子书图书描述

This book is the first written by practitioners on how to engage large number of people (Leadership Engagement Process) into radical changes whilst minimizing time wasted in politics, anxiety, negative stories and other internal battles. It is exceptionally well documented and based on some of the latest discoveries and thinking in strategic marketing, leadership, neurology and psychology. Using their experience with prestigious clients such as BASF, DSM, Fidal, Freshfields-Bruckhaus& Deringer, KPMG-Meijburg, LEGO, McAfee, Nokia, Oracle, Pearson, Rhodia or Royal Bank of Scotland, ex-IMD and Nyenrode professors Chris Parker and Didier Marlier describe a clear process of how to combine the intellectual (Logos), behavioural (Ethos) and emotional (Pathos) agendas in order to rapidly and decisively engage people into large scale change. The book has deliberately been kept short and lively, written in a provocative and unusual style.

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