Cult of Analytics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jackson, Steve 作者

译者

2009-7 出版日期

288 页数

435.00元价格

丛书系列

9781856176118 图书编码

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Cult of Analytics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cult of Analytics 在线电子书图书描述

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

* Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture

Cult of Analytics 在线电子书下载 mobi epub pdf txt 在线电子书下载

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