Media Selling 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Warner, Charles 作者

譯者

2009-5 出版日期

616 頁數

499.00元價格

叢書系列

9781405158398 圖書編碼

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發表於2024-12-30

Media Selling 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Selling 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Selling 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Media Selling 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Selling 在線電子書圖書描述

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media

Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites

Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling

Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

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