Consumer-Driven Demand and Operations Management Models 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Netessine, Serguei (EDT)/ Tang, Christopher S. (EDT) 作者

Springer

译者

2009-6-25 出版日期

514 页数

GBP 167.50 价格

Hardcover

丛书系列

9780387980188 图书编码

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Consumer-Driven Demand and Operations Management Models 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumer-Driven Demand and Operations Management Models 在线电子书图书描述

This important book presents chapters by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. Going beyond the demand functions that drive traditional retail sales, contributors look at such new selling techniques as mixed sales channels, portals, group buying, and auctions - all enabled by information technologies, the Internet, or both - and show how they've created a new rational and strategic consumer demand. To analyze and understand this phenomenon, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it, and then present sections on organizational, product, operational, and pricing strategies for managing rational/strategic consumer behavior, ultimately providing the state-of-the-art OM models that will help readers understand and respond to increasingly rational purchasing behavior.

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