Successful Marketing Strategies for Nonprofit Organizations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Successful Marketing Strategies for Nonprofit Organizations

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McLeish, Barry J. 作者
译者
1995-10 出版日期
320 页数
325.00元 价格
丛书系列
9780471105671 图书编码

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Successful Marketing Strategies for Nonprofit Organizations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Successful Marketing Strategies for Nonprofit Organizations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Successful Marketing Strategies for Nonprofit Organizations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Successful Marketing Strategies for Nonprofit Organizations 在线电子书 图书描述

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need

No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how.

Nonprofit marketing guru Barry J. McLeish shares everything he′s learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step–by–step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization′s needs and goals. With the help of dozens of anecdotes and real–life case studies, he shows you:

∗ Techniques for analyzing your market and developing a comprehensive marketing plan

∗ Marketing strategies that will support fund–raising, promote new services, and enhance your organization′s reputation and visibility

∗ Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization

∗ Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know–how, and the confidence you need to succeed.

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