Television and its Viewers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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James Shanahan 作者

Cambridge University Press

譯者

1999-9-13 出版日期

284 頁數

USD 35.99 價格

Paperback

叢書系列

9780521587556 圖書編碼

Television and its Viewers 在線電子書圖書標籤: sociology communication

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發表於2024-11-10

Television and its Viewers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Television and its Viewers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Television and its Viewers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Television and its Viewers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Television and its Viewers 在線電子書圖書描述

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

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