Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions pdf epub mobi txt 電子書 下載2025

出版者:
作者:Runyard, Sue (EDT)/ French, Ylva (EDT)
出品人:
頁數:304
译者:
出版時間:2000-3
價格:$ 60.96
裝幀:
isbn號碼:9780742504073
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Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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