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Lawrence, Kenneth D. (EDT)/ Geurts, Michael D./ Guerard, John G., Jr. 作者

译者

2002-8 出版日期

208 页数

$ 136.67 价格

丛书系列

9780762304370 图书编码

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Advances in Business and Management Forecasting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advances in Business and Management Forecasting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advances in Business and Management Forecasting 在线电子书图书描述

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.

Advances in Business and Management Forecasting 在线电子书下载 mobi epub pdf txt 在线电子书下载

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