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Global Public Relations Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sriramesh, Krishnamurthy (EDT)/ Vercic, Dejan 作者

译者

2003-5 出版日期

600 页数

$ 90.34 价格

丛书系列

9780805839234 图书编码

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发表于2024-11-10

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Global Public Relations Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Public Relations Handbook 在线电子书图书描述

Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine public relations practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country or area, and considers the profession in relation to such factors as: the political environment; the level of economic development; the culture; the media environment; and activism. A case study offers insights into the specifics of practice. The second section of the handbook provides a consideration of public relations practice in a global setting, with chapters analyzing the operations of: multinational corporations; foreign governments; international organizations; NGOs; and multinational public relations agencies.

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