Markets from Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Thornton, Patricia H. 作者

譯者

2004-3 出版日期

240 頁數

$ 59.33 價格

叢書系列

9780804740210 圖書編碼

Markets from Culture 在線電子書圖書標籤: theory Iinstitutional

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發表於2024-11-10

Markets from Culture 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Markets from Culture 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Markets from Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Markets from Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Markets from Culture 在線電子書圖書描述

Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing--its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.

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