Television Marketing - Characteristics, Instruments and Impact 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Baumann, Jasmin 作者

译者

出版日期

80 页数

$ 61.02 价格

丛书系列

9783836423243 图书编码

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发表于2024-11-13

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Television Marketing - Characteristics, Instruments and Impact 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Television Marketing - Characteristics, Instruments and Impact 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Television Marketing - Characteristics, Instruments and Impact 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Television Marketing - Characteristics, Instruments and Impact 在线电子书图书描述

The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private television channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the market situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the industry. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal," the communication instruments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.

Television Marketing - Characteristics, Instruments and Impact 在线电子书下载 mobi epub pdf txt 在线电子书下载

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