Changing Minds

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出版者:
作者:Ford, Jon/ Ford, Marjorie
出品人:
页数:582
译者:
出版时间:2009-7
价格:$ 57.40
装帧:
isbn号码:9780205568130
丛书系列:
图书标签:
  • 心理学
  • 说服力
  • 影响力
  • 行为改变
  • 认知
  • 沟通
  • 营销
  • 谈判
  • 决策
  • 人类行为
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具体描述

Changing Minds is a collection of classic and contemporary readings designed to acquaint readers with strategies for developing effective, persuasive arguments and to demonstrate the rich and complex nature of persuasive writing through essays from a wide variety of contexts. An introductory chapter presents essential elements of argument, as well as common strategies and misunderstandings, and is followed by nine thematic chapters, each including a brief introduction and eight essays. The thematic chapters integrate opportunities for stengthening reading and critical thinking skills through a focus on issues that have had an evolving and controversial history.

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