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Thurber, James A. (EDT)/ Nelson, Candice J. (EDT) 作者

译者

2009-7 出版日期

352 页数

277.00元价格

丛书系列

9780813344195 图书编码

Campaigns and Elections American Style 在线电子书图书标签: 政治傳播，political

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Campaigns and Elections American Style 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Campaigns and Elections American Style 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Campaigns and Elections American Style 在线电子书图书描述

With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

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