Selling the Dream 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Selling the Dream

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Hood, John 作者
譯者
2005-10 出版日期
272 頁數
$ 28.25 價格
叢書系列
9780313361876 圖書編碼

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Selling the Dream 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Selling the Dream 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Selling the Dream 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Selling the Dream 在線電子書 著者簡介


Selling the Dream 在線電子書 著者簡介


Selling the Dream 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Selling the Dream 在線電子書 圖書描述

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In "Selling the Dream," John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

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