Festival and Special Event Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnny Allen 作者

Wiley

译者

2008-1-2 出版日期

656 页数

737.00元价格

Paperback

丛书系列

9780470812525 图书编码

Festival and Special Event Management 在线电子书图书标签: 会展 event 教材 management 管理旅游文献工具书

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发表于2024-06-30

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Festival and Special Event Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Festival and Special Event Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Festival and Special Event Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Festival and Special Event Management 在线电子书图书描述

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

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