Festival and Special Event Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Festival and Special Event Management

简体网页||繁体网页
Johnny Allen 作者
Wiley
译者
2008-1-2 出版日期
656 页数
737.00元 价格
Paperback
丛书系列
9780470812525 图书编码

Festival and Special Event Management 在线电子书 图书标签: 会展  event  教材  management  管理  旅游  文献  工具书   


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发表于2024-11-26


Festival and Special Event Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Festival and Special Event Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Festival and Special Event Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Festival and Special Event Management 在线电子书 图书描述

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

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