Marketing

Marketing pdf epub mobi txt 電子書 下載2025

出版者:Prentice Hall
作者:Gary Armstrong
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頁數:0
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出版時間:2008-8-1
價格:USD 181.67
裝幀:Paperback
isbn號碼:9780138157180
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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving forcebehind every marketing strategy.

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