"Sales and Distribution Management: An Indian Perspective", adopts a customer-centric approach to sales and distribution management where strategic and operational decisions are made keeping the end consumer in mind. It develops a framework to integrate the sales and distribution management functions with other marketing mix elements so that there is no overlap with other functions of the marketing department. This book also describes the service orientation required for selling different products and the importance of behavioral transactions that need to take place for a sale to complete. Generalized frameworks are built using examples from industrial products, consumer products and services.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有