MARIACHI MARIACHI IS MORE THAN THE MUSIC of trumpets and violins: it is the makings of a celebration, a party, a wedding, a festival, or a concert. The author's narrative captures the world of mariachi and its development through her interviews with many mariachis, who give unique perspectives on the culture. Tales of life as a mariachi are interwoven with enlightening biographies of mariachi greats, favorite song lyrics, and forty recipes from the mariachi culture. PROFILES OF CLASSIC AND CONTEMPORARY PERFORMERS, FEATURING LYRICS FROM THEIR SONGS, INCLUDE: Jorge Negrete Pedro Infante Miguel Aceves Mejia Javier Solis Jose Alfredo Jimenez Miguel Martinez and Mariachi Tolteca Jesus Rodriguez de Hijar Ruben Fuentes Nati Cano Rigoberto Alfaro Heriberto Molina And more Myriad camps, conferences, workshops, festivals, and a multitude of associations promote mariachi music. Some of the major conferences are held in San Antonio, Tucson, Albuquerque, Las Cruces, San Jose, and Guadalajara (Mexico's Encuentro Internacional del Mariachi). Mariachi is taught at UCLA at the Institute of Ethnomusicology and is the center of mariachi graduate studies in the United States. The genre of mariachi has now evolved from local musicians playing in small Mexican villages to professional artists appearing in concert halls, sports arenas, and performance stages throughout the world, including the opening ceremonies of the 2008 Olympic Games in Beijing, China. Online marketing and promotions. Print and web advertising campaign. National broadcast and print publicity. Co-op available. Patricia Greathouse played with Mariachi Azteca for nine years. She is a restaurant reviewer and food feature writer for the Santa Fe New Mexican, The New Mexican, and other publications.