Rethinking Performance Measurement 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Meyer, Marshall W. 作者

译者

2009-3 出版日期

220 页数

$ 39.54 价格

丛书系列

9780521103268 图书编码

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发表于2024-11-10

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Rethinking Performance Measurement 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. The 'balanced scorecard', which has been widely adopted by US firms, does not solve these underlying problems of performance measurement and may exacerbate them because it provides no guidance on how to combine dissimilar measures into an overall appraisal of performance. A measurement technique called activity-based profitability analysis (ABPA) is suggested as a partial solution, especially to the problem of combining dissimilar measures. ABPA estimates the revenue consequences of each activity performed for the customer, allowing firms to compare revenues with costs for these activities and hence to discriminate between activities that are ultimately profitable and those that are not.

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