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Martin M. Evans 作者

John Wiley & Sons

译者

2009-3-31 出版日期

576 页数

GBP 48.99 价格

Paperback

丛书系列

9780470994658 图书编码

Consumer Behaviour 在线电子书图书标签: jamal foxall behaviour, and Martin GOrdon Evans Consumer

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Consumer Behaviour 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

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