Ethical Marketing and the New Consumer 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Arnold, Chris 作者

译者

2009-10 出版日期

272 页数

217.00元价格

丛书系列

9780470743027 图书编码

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发表于2024-12-29

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Ethical Marketing and the New Consumer 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Ethical Marketing and the New Consumer 在线电子书图书描述

What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase. But ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. As a brand manager or producer, it'll give you useful tools to help you understand your Key Ethical Values. How to market and sell them. It'll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism. A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don't. The book comes with a support website -www.ecoethicalmarketing.info - to allow comment, feedback, links and brands to publish their own case studies.

Ethical Marketing and the New Consumer 在线电子书下载 mobi epub pdf txt 在线电子书下载

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