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Critical Thinking in Consumer Behavior 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Graham, Judy 作者

译者

2009-7 出版日期

150 页数

$ 80.46 价格

丛书系列

9780136027164 图书编码

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发表于2024-11-24

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Critical Thinking in Consumer Behavior 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Critical Thinking in Consumer Behavior 在线电子书图书描述

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.

The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

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