Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Alvin C. Burns 作者

Prentice Hall

譯者

2009-7-24 出版日期

672 頁數

USD 192.00 價格

Hardcover

叢書系列

9780136027041 圖書編碼

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Marketing Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Research 在線電子書圖書描述

A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it.

Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sources; Utilizing Exploratory and Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement in Marketing Research; Developing Questions and Designing the Questionnaire; Determining How to Select the Sample; Determining the Size of a Sample; Dealing with Field work and Data Quality Issues; Using Basic Descriptive Analysis; Performing Population Estimates and Hypothesis Tests; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis Basics; Preparing the Research Report and Presentation

Written at a level first-time marketing research readers can understand, this text provides the basic fundamentals of the statistical procedures used to analyze data.

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