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Concepts, Strategic Management and Competitive Advantage 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Barney, Jay B./ Hesterly, William S. 作者

译者

2009-9 出版日期

380 页数

$ 153.40 价格

丛书系列

9780136094944 图书编码

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Core strategic management concepts without the excess.

Just the essentials— Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

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