Deborah L. Jaramillo investigates cable news' presentation of the Iraq War in relation to 'high concept' filmmaking. High concept films can be reduced to single-sentence summaries and feature pre-sold elements; they were considered financially safe projects that would sustain consumer interest beyond their initial theatrical run. Using high concept as a framework for the analysis of the 2003 coverage of the Iraq War - paying close attention to how Fox News and CNN packaged and promoted the U.S. invasion of Iraq - "Ugly War, Pretty Package" offers a new paradigm for understanding how television news reporting shapes our perceptions of events.
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