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De Kelver, Ann 作者

译者

2008-8 出版日期

208 页数

$ 14.13 价格

丛书系列

9789020978575 图书编码

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发表于2024-09-20

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Experience Shopping 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Experience Shopping 在线电子书图书描述

Shopping has become an increasingly important aspect of life - it has become one of the favourite leisure activities of the twenty-first century. But where do we shop? And why? How do we choose where to shop and what to buy? What drives the need for 'retail therapy'? Experience Shopping analyses the things that retailers do to entice the shopper - to get into our brains, our emotions and our lives. The book includes major brand names such as Starbucks, The Gap, Apple, Nokia, Orange, Nike and Armani.

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