Marketing in the New Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Berkley, Holly 作者

译者

2009-4 出版日期

192 页数

$ 21.41 价格

丛书系列

9781551808727 图书编码

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发表于2024-09-19

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Marketing in the New Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing in the New Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Marketing in the New Media, Second edition, shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to 'close the sale' and get the consumer to take action in a measurable way.Many small-business owners and marketing professionals are entering into new, unfamiliar territory and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms. This second edition includes more information on social networking. Marketing in the New Media also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

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