New Strategies for Reputation Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Griffin, Andrew 作者

译者

2009-10 出版日期

184 页数

239.00元价格

丛书系列

9780749456337 图书编码

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发表于2024-09-21

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New Strategies for Reputation Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.

Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age. He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.

Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises. It also describes what strategies can build a company’s good reputation at other times. International case studies and hundreds of examples drawn from the author’s extensive experience in the field makethis book an effective guide for managing a company’s reputation for success.

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