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Communication Research Measures 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rebecca B. Rubin 作者

Routledge

译者

2009-06-09 出版日期

326 页数

USD 65.00 价格

Paperback

丛书系列

9780415871464 图书编码

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发表于2024-09-22

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Communication Research Measures 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Communication Research Measures 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

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