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Martin, Steve W. 作者

译者

2009-9 出版日期

293 页数

$ 28.19 价格

丛书系列

9780979796128 图书编码

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发表于2024-11-29

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Heavy Hitter Sales Psychology 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, CMO, etc.) and convincing them to buy in the life-or-death meetings that determine which salesperson will win the deal. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's "Heavy Hitter Sales Psychology" helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers. Martin provides language-based strategies that enable their message to rise above the competition's, a tactical plan of execution, and impactful psychological suggestions that compel executives to take action.

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