Crowdsourcing

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杰夫·豪,《连线》(Wired)杂志著名资深编辑,负责娱乐产业方面的报道。在到《连线》杂志之前,他是Inside.corn的资深编辑,同时也是《村声》(Hllage Voice)的著名撰稿人。 在他15年的记者生涯中,杰夫走遍全球,考察各国的市场和行业发展情况,他的报道内容广泛,影响很大,涉及中亚淡水危机、基因专利的影响等等。同时,他也为《时代》杂志(Time)、《美国新闻与世界报道》(U.S News&World Report)、《华盛顿邮报》(Washington Post)、((琼斯母亲》(Mother Jones)等其他众多报刊杂志撰稿。 现居布鲁克林。

出版者:Crown Business
作者:Jeff Howe
出品人:
页数:336
译者:
出版时间:2009-9
价格:USD 15.00
装帧:Paperback
isbn号码:9780307396211
丛书系列:
图书标签:
  • 商业 
  • 互联网 
  • IT 
  • 美国 
  • 商业与金融 
  • 众包 
  • sociology 
  • economics 
  •  
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Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

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初一看到名字,很兴奋。觉得能从中收获不少,刚开始看几个序言时的感觉似乎印证我的直觉。自己还特意摘选了一些文字,辛苦地敲到博客里,还推荐给几位朋友看。 现在,我给它下了结论:就象一支流行歌,听过就算了。 一,同众多引进版权然后翻译的书一样,存在文句上拗口、上下...  

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曾经,世界500强很热门,记者很热门。后来发现,所有这些,只是进入一个系统的门票,而这个系统,已经有强大的体系,保证自己是独一无二的,所谓的独木桥。 所以,为了成为一个优秀的记者,必须考牛大学最好新闻系,然后在毕业无比幸运的到XXTV 上班,因为各种机会突然成名。 ...  

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东扯西拉,只剩catchy word了

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东扯西拉,只剩catchy word了

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东扯西拉,只剩catchy word了

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东扯西拉,只剩catchy word了

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