Public Relations Writing in Australia 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mahoney, James Scott 作者

译者

2009-6 出版日期

208 页数

$ 79.04 价格

丛书系列

9780195561074 图书编码

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发表于2024-11-27

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Public Relations Writing in Australia 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations Writing in Australia 在线电子书图书描述

'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context. Public Relations Writing in Australia is also available as an e-book.

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