Concurrent Marketing

Concurrent Marketing pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Cespedes, Frank V.
出品人:
页数:240
译者:
出版时间:1995-10
价格:$ 33.84
装帧:
isbn号码:9780875844442
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Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.

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