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Communication Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ferguson, Sherry Devereaux 作者

译者

1999-8 出版日期

280 页数

$ 94.92 价格

丛书系列

9780761913146 图书编码

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发表于2024-11-11

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Communication Planning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management

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