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The Essential Brand Book 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ellwood, Iain 作者

Kogan Page

译者

2003-1 出版日期

321 页数

$ 45.19 价格

平装

丛书系列

9780749438630 图书编码

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发表于2024-11-11

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The Essential Brand Book 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Essential Brand Book 在线电子书图书描述

Powerful brand management is as vital to a niche entrepreneur, small business or charity as it is to a huge multinational corporation. Any organization that provides a product or service needs to communicate its availability and benefit to its customers. This updated edition is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. These are described with appropriate case studies throughout. It is divided into four key areas: brand communication, brand definition, brand equity and brand strategy.

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