Creating Images and the Psychology of Marketing Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kahle, Lynn R. (EDT)/ Kim, Chung-hyun (EDT) 作者

译者

2006-1 出版日期

440 页数

$ 107.29 价格

丛书系列

9780805852165 图书编码

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Creating Images and the Psychology of Marketing Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creating Images and the Psychology of Marketing Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Creating Images and the Psychology of Marketing Communication 在线电子书图书描述

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Creating Images and the Psychology of Marketing Communication 在线电子书下载 mobi epub pdf txt 在线电子书下载

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