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Casino Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kathryn Hashimoto 作者

Prentice Hall

译者

2008-01-07 出版日期

432 页数

USD 80.00 价格

Paperback

丛书系列

9780131926721 图书编码

Casino Management 在线电子书图书标签: 英语管理

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发表于2024-11-10

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Casino Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Casino Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Casino Management 在线电子书图书描述

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

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