Competitive Strategy for Media Firms 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Chan-Olmsted, Sylvia M. 作者

譯者

2006-5 出版日期

384 頁數

$ 41.75 價格

叢書系列

9780805862119 圖書編碼

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發表於2024-11-30

Competitive Strategy for Media Firms 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Competitive Strategy for Media Firms 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Competitive Strategy for Media Firms 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Competitive Strategy for Media Firms 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Competitive Strategy for Media Firms 在線電子書圖書描述

"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Competitive Strategy for Media Firms 在線電子書下載 mobi epub pdf txt 在線電子書下載

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