The Paper and the Pew 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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German, Myna 作者

译者

2007-4 出版日期

144 页数

$ 32.71 价格

丛书系列

9780761836216 图书编码

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发表于2024-11-10

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The Paper and the Pew 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This work builds on Bernard Berelson's 1949 "Uses and Gratifications" landmark study for Columbia University, which analyzed a crosssection of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to them during the strike. A typical newspaper reader emerged that cited respite, entertainment, information, socialization, and public affairs knowledge as the most typical reasons they sought out a newspaper. Professor German uses the Berelson study as a base to survey Mormon, Jewish, and Methodist communities in the New York suburbs to see if critical differences existed among faiths. Her aim is to segment the contemporary newspaper market (circa 2003) by minority versus majority faiths to be analyzed. Professor German's study has produced conclusive results among these faiths in terms of media usage and reasons for the usage that are significant in the fields of religion, sociology, and media studies.

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