International Business and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Coles, Tim (EDT)/ Hall, C. Michael (EDT) 作者

Routledge

译者

2008-03-28 出版日期

304 页数

USD 52.95 价格

Paperback

丛书系列

9780415424318 图书编码

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International Business and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Whether it's bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel - and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals. Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as: the role of governance and regulation in tourism services; the effects of increased global mobility on tourism entrepreneurship; how tourism businesses are becoming internationalized; and, why other business sectors are increasingly interested in tourism. Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.

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