The Culture Code 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025


The Culture Code

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Rapaille, Clotaire 作者
译者
2007-11 出版日期
0 页数
CDN$ 34.98 价格
丛书系列
9781596591264 图书编码

The Culture Code 在线电子书 图书标签: 美国  社会学  文化  思维模式  思维   


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发表于2025-02-02


The Culture Code 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

The Culture Code 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

The Culture Code 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025



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The Culture Code 在线电子书 图书描述

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter & Gamble design its campaign for Folger's coffee, one of the longest-lasting and most successful advertising campaigns. He has helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. Now, in this audiobook he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the "codes "gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.

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