Student Workbook to Accompany Crisis Communications

Student Workbook to Accompany Crisis Communications pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Fearn-Banks, Kathleen
出品人:
页数:136
译者:
出版时间:2008-1
价格:258.00元
装帧:
isbn号码:9780805862577
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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