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International Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Onkvisit, Sak 作者

譯者

2008-12 出版日期

736 頁數

$ 107.35 價格

叢書系列

9780415772624 圖書編碼

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發表於2024-11-10

International Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

International Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

International Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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International Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

International Marketing 在線電子書圖書描述

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

International Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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